AFFILIATE MARKETING

 Affiliate marketing involves promoting another business’s products or services online in return for a small affiliate commission after each sale is made.

As a promoter, affiliate marketing is one of the most effective ways to generate passive income online. Once you sign up for a participating platform, you’ll get a unique affiliate link. You can then embed this in your website, blogs, emails, or social media. When a consumer clicks that link and buys a business’s products, you’ll receive a percentage of the sale. 

In return for providing a cut of the profits, the participating business benefits from cost-effective marketing, helping them attract more customers and generate more sales. Think of it as a mutually-beneficial partnership. It’s not surprising the global affiliate marketing industry is currently valued at $16 billion.

Affiliate marketing for beginners

If you’re just getting started with affiliate marketing for the first time, you’re likely wondering how the process works. Let’s break it down.

  1. The aspiring affiliate marketer finds an affiliate program that interests them. After inspecting the types of products they’ll be selling, the commissions on offer, and the payment structure, they sign up and await approval confirmation.
  2. Once they’re accepted into the partner program, they’ll receive custom affiliate links for different products. These links are entirely unique to the marketer, meaning the business can track which customer purchase came from which promotion.
  3. The marketer utilises different channels to promote products to their customers. They might include an affiliate link in a blog, place it in a podcast description, or add it to their social media along with a video explaining the benefits of the product. Note that the marketer needs to tell the audience that they’re promoting a brand via an affiliate link.
  4. A consumer sees the marketer’s promotion, clicks the link, and buys from the business website. As the affiliate link contains a tracking ID, the merchant business can see when the marketer has referred a customer to them. 
  5. After the affiliate earns enough commissions, they can withdraw the funds. Depending on the affiliate model, the business may offer the money directly or provide a different form of reward, such as a voucher. 

This is the standard type of affiliate marketing program. Common affiliate sites that offer this include Amazon, Etsy, and the eBay partner network. 

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